Divine Nutrition – New Year Resolution Campaign Plan

1. The Thought (Core Idea & Strategy)

The New Year period is when consumers actively look to start healthier habits and commit to fitness routines. For Divine Nutrition, this is the strongest seasonal opportunity to position whey protein and supplement stacks as the ideal starting point for a fitness transformation.

The idea is to create a New Year Protein Resolution Campaign that aligns Divine Nutrition with the customer’s personal fitness goals and motivates users to choose a Beginner, Mid-Level, or Expert protein plan — based on their current fitness stage.

The campaign will not be limited to just product promotion. Instead, it will present Divine Nutrition as a guiding partner in helping customers begin or upgrade their fitness journey. Each plan (Beginner, Mid, Expert) will have its own messaging, product stack, and content direction — making the experience personalised, relatable, and action-driven.

Core objectives of the idea:

• Position Divine Nutrition as the top choice for New Year fitness transformations

• Increase product discovery across levels (Beginner → Expert)

• Drive sales through well-defined New Year bundles

• Create a long-term funnel through influencers, content & press coverage

• Improve SEO visibility with a dedicated campaign page and structured internal links

2. The Process (Execution Roadmap)

A. Website Experience Setup

1. Add a New “Resolution 2026” Section Above Products

Since Divine Nutrition already has dedicated pages for Beginner, Mid-Level, and Expert categories, we will enhance these pages by adding a new introductory section above the product listings.

This new section will:

• Introduce the “New Year Protein Resolution 2026” theme

• Clearly explain the three fitness levels and how customers can choose the right one

• Include simple definitions:
  
  

• Beginner Protein Plan – For those starting fitness or returning after a break

• Mid-Level Protein Stack – For consistent fitness users looking to upgrade

• Expert Level Stack – For advanced athletes focused on performance
  
  

• Add CTA buttons to guide users to each level page (Beginner → Mid → Expert)

• Add motivational copy connected to New Year fitness goals

This will immediately set the campaign tone and improve user navigation + conversions.

B. SEO Strategy (Content + On-Page Improvements)

2. Publish Campaign-Focused Blog Posts

These blogs will link directly to the campaign or level pages, boosting SEO and intent-based traffic.

Recommended topics:

1. “Best New Year Protein Plan for Beginners in 2026”

2. “How to Stick to Your Fitness Resolution Using Whey Protein”

3. “Beginner vs Mid vs Expert Protein Stacks – What Should You Choose?”

These blogs will help Divine Nutrition rank for New Year + protein + fitness-level intent queries.

3. Expand SEO Coverage With High-Intent New Year Wellness & Fitness Topics

Along with protein-focused blogs, we will publish supporting articles covering broader New Year wellness resolutions to rank for lifestyle + fitness search traffic.

Suggested topics include:

• Prioritize health and fitness

• Start a practical exercise routine

• Set realistic and achievable fitness goals

• Incorporate strength training and cardio

• Improve diet quality with more protein and vegetables

• Manage stress and mental wellness

• Focus on muscle gain and fat loss goals

• Build a consistent workout habit

• Try new physical activities like yoga or HIIT

• Walk 10,000 steps a day

• Join fitness challenges for motivation

• Practice mindful eating and hydration

• Celebrate small fitness milestones

• Plan at-home workouts and recovery

• Sleep optimization and mental health care

Purpose of these topics:

• Capture broad New Year resolution search demand

• Drive new users into the Divine Nutrition funnel

• Internally link to the Beginner / Mid / Expert pages and campaign section

• Position Divine Nutrition as a holistic fitness partner, not just a protein brand

C. Social Media + Influencer Integration

4. Influencer Collaboration & Short-Form Content

• Use Instagram Reels + YouTube Shorts showcasing the three levels

• Influencers will pick a plan: Beginner / Mid / Expert and create “Day 1 to Day 30” content

• All reels must direct viewers to the updated “Resolution 2026” section

• Encourage users to join the New Year challenge with tags & UGC submissions

D. Press Release 

5. Launch a Press Release Highlighting the Campaign

• Introduce the New Year resolution concept

• Mention the Beginner/Mid/Expert system

• Focus on customer transformation, nutrition education, and Divine Nutrition’s scientific credibility

• Earn brand mentions + backlinks to boost SEO

E. Paid Ads + Retargeting

6. Run Targeted Ads for January 2026

• Promote Beginner, Mid, Expert plans using short videos

• Send all campaign traffic to the updated level pages

• Retarget users who visit pages but don’t purchase with special New Year offers

• Focus on high-intent audiences searching for fitness + resolution content

3. KPIs (Key Performance Indicators)

A. Website & SEO Metrics

• Landing Page Traffic: Visits from social, search, influencers, PR

• Average Time on Page: Indicates relevance of content

• Organic Keyword Growth: Ranking for target New Year + whey keywords

• Backlinks Earned: From press releases and partner websites

B. Engagement Metrics

• Reels/Shorts Views & Engagement (likes, shares, comments)

• Influencer Campaign Reach

• Hashtag Usage (#DNNewYear or similar)

• UGC Participation (followers posting their “fitness level” or transformation)

C. Performance & Sales Metrics

• Click-Through Rate from Home Banner

• Add-to-Cart Rate from the Campaign Page

• Conversion Rate from Beginner / Mid / Expert stack sections

• Revenue from New Year Bundles

• Repeat Purchase Rate for Beginner-level customers (30–60 days)

• CAC vs ROAS for paid ads

D. Funnel & Retargeting Metrics

• Email Capture Rate (newsletter sign-ups on campaign page)

• Retargeting Conversion (people who saw page → bought later)

• Cart Abandonment Recovery through reminders/push notifications

Conclusion

This New Year Resolution Campaign positions Divine Nutrition strongly during the highest-intent fitness month of the year. By combining a dedicated landing page, level-based protein plans, influencer amplification, SEO, PR, and paid ads — the brand can drive both immediate sales and long-term customer loyalty.